bioMérieux: Thought Leadership
A global leader in vitro diagnostics, bioMérieux established a thought leadership program to further establish itself as an authoritative voice in food safety and pharmaceutical quality control industries in North America.
- 14 media placements
- 6.3MM+ Earned Media Impressions
- 8 bioMérieux leaders featured
bioMérieux SA is a French multinational biotechnology company founded and headquartered in Marcy-l’Étoile, France. bioMérieux is present in 44 countries and serves more than 160 countries through a large network of distributors.
Industry: Biotechnology Company
Headquarters: Marcy-l’Étoile, France
Services provided: Media Relations, Brand Reputation, Communications Planning
The Challenge
Reinforce a global reputation by further establishing North America’s leadership team as trusted leaders in highly-regulated industries.
The Approach
Junipr established a content marketing strategy built on foundational best practices for thought leadership, which included consistent development and placement of longform op-ed and byline articles for key trade publications which were placed through earned media to support the pharma, animal protein, cannabis, entrepreneurship and women in the workplace verticals.
THE IMPACT
bioMérieux’s thought leadership program featured 14 different pieces of content from 8 members of North America’s senior leadership team published in key publications, resulting in more than 6.3 million impressions. The company also saw a significant increase in sourcing requests from journalists across the world. The program won a 2024 PRSA Skyline Award, as well as a 2024 Publicity Club of Chicago Golden Trumpet.
Earned Media Impressions
Media placements
bioMérieux leaders featured
Earned Coverage From
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