Minyoli: Building outsized buzz for a new brand

Junipr helped drive increased visibility and brand awareness for Minoyli, resulting in a significant boost in customer engagement and online presence.

Junipr Minyoli - Junipr Public Relations
  • 23 earned media placements
  • 30.4MM True Earned Media Impressions
  • 39 cents CPM
miyoli logo 01 - Junipr Public Relations

Taiwanese restaurant in Chicago’s Andersonville neighborhood, specializing in Taiwanese noodles and juancun cuisine.

Industry: Restaurant

Location: Chicago, IL

Services provided: Media Relations, Brand Reputation, Communications Planning

The Challenge

The restaurant industry has razor-thin margins that demand immediate foot traffic and high table turn rate to off-set the high costs associated with working in hospitality.

Taiwanese eatery Minyoli chose to leverage public relations as its only deployed marketing tactic in the lead up to the restaurant launch to set the restaurant up for immediate success when its doors opened in May 2024.

The Approach

A three-phased approach to carve out message differentiators and cadences for messaging to build and sustain maximum awareness, utilizing multiple pre- through post-launch touchpoints and pitching, strategic preview and grand opening events, and influencer engagement.

Hear more about the successful launch of Minyoli

THE IMPACT

Through media relations efforts, Junipr landed Minyoli on Bon Appetite’s list of the 7 Most Highly Anticipated Restaurant Openings in Spring 2024, which opened the door to additional national and regional placements in Yahoo!, Chicago Tribune, Eater, Fox 32 Chicago, WTTW, WGN, ABC-7 and more.

earned media placements

True Earned Media Impressions

CPM

of consistent coverage

Earned Coverage From

Junipr Minyoli2 - Junipr Public Relations

Let’s Make Your Brand Unforgettable

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WORK WITH US

“Junipr Public Relations was the perfect partner to generate buzz and raise awareness of Minyoli. We opened our restaurant to a literal line around the block! We were thrilled to be able to share our culinary vision with both national and local-area Chicago outlets.”

— Rich Wang, Chef and Owner of Minyoli

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