Pre^® Brands

Maximize earned media coverage during grilling season with a satellite media tour to ensure consistent placements surrounding key usage occasions throughout the summer.

21.25M+ estimated impressions
449.7M+ potential reach
$2.61 CPM (combined)
58% of segments in highly saturated markets
76% of segments were in key markets for Pre®

Pre offers high-quality, grass fed and finished beef sourced from farmers who raise cattle on pasture year-round. No added antibiotics, added hormones, BPA or GMOs.

Industry: Food Product

Location: US

Services provided: Media Relations, Brand Reputation, Communications Planning

The Challenge

Pre^® Brands is the the #1 better-for-you steak in the country. With a growing footprint in markets across the country, the company sought a way to deliver a consistent message that highlighted local grocery availability which significantly varied by location.

The Approach

Junipr and Pre^® partnered with food personality Martita Jara-Ferer to conduct a satellite media tour, which consisted of 25 local-market broadcast interviews over four hours, which resulted in immediate and long- term placements throughout the entirety of grilling season.

THE IMPACT

The satellite media tour resulted in 21.5MM+ impressions from 45 placements cross an 8-week period and in 5 of the top 10 media markets in the country, including New York (#1), Chicago (#3), Dallas (#5) and Atlanta (#7) and resulted in The SMT jump started summer marketing efforts which combined to show significant YOY increase in sales. The program also won a 2024 Publicity Club of Chicago Golden Trumpet Award.