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OUR WORK

Where brand storytelling meets relationships, building reputation and equity is where we Thrive

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The Company we keep

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Our global organization has benefitted tremendously from partnering with Junipr for strategic communications planning and PR. They holistically lead our integrated agency team to develop impactful programs that drive meaningful results across disciplines.

 

— Maggie DiSantis

Head of Marketing Communications, Food/Pharma, Americas Region

recent media placements

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Scaling a Disruptor Brand

Known for its premium, limited-edition golf accessories, apparel and equipment, Junipr has helped introduce Swag Golf to new audiences through targeted media relations efforts.

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Know Your Salmonella

Despite increased interventions over time, the number of Salmonella cases has remained steady over the years. Junipr has partnered with bioMérieux, a world leader in invitro diagnostics, to shed light on this phenomenon and educate audiences on the newest innovations in the space.

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A Culinary Legacy

For more than 40 years, Pampered Chef has been a trusted source for the at home cook, moms and everywhere in between. The company has collaborated with Junipr to identify the spaces it can grow and the places it can go when sharing innovation and value proposition with those unfamiliar with the brand.

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Case Studies

Case Study:

Lymari Media

Queen Amani Renas Protector of Nubia Vol. 1 Launch
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The Project

To raise awareness of Lymari Media – the new multimedia company by NFL Free Agent Christian Jones and his wife LIz Jones, Junipr Public Relations engaged in extensive media relations efforts to secure placements in national, Black Culture, Chicago and sport media.

To extend efforts, we hosted a launch party for the company’s first project – Queen Amani Renas, Protector of Nubia Vol. 1 – which included an interactive panel to engage with attendees directly, included photo and video content capture. The event was also supported with social media influencers and media interviews.

The Results

— 30 earned media placements
— 540MM+ True Earned Media Impressions
— CPM: 48 cents
— #3 Trending Historical Graphic Novel on Amazon

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Case Study:

The Hall on The Yard

The South’s Hottest Dining Concept
Expands to Orlando
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The Project

To support the launch of The Hall on Yard, Ivanhoe Village in Orlando, we focused on a two pronged approach for consistent media coverage to raise awareness, as well as build anticipation, for the new location.

Support included media relations outreach, sneak peek media nights and influencer support.

The Results

— 23 earned media placements
— 30.4MM+ True Earned Media Impressions
— CPM: 39 cents
— Long-form earned Fox placement with 14 minutes of air time
— Consistent coverage over six months

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