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pr and marketing: the junipr way

understand the core tenants & best practices that build successful, long-term PR-led programs

JuniPR Videos Play - Junipr Public Relations

the junipr way

To be honest, I never dreamed of entrepreneurship and creating my own agency. It’s been the most challenging and rewarding journey and I can’t believe I didn’t do it sooner.

Junipr allows me to create the public relations experience that I feel is missing in the agency world today.

thought leadership

When it comes to positioning yourself as a thought leader, the good news is you don’t have to have groundbreaking thoughts but rather a willingness to consistently share your perspective and time to engage with your core audiences.

“Excellence is effortless”

“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives – choice, not chance, determines your success” – Aristotle

“All Press is good Press”

One of the biggest myths of PR is that “All Press is Good Press.” In this video, we discuss why this thinking is misguided and offer tips to controlling the narrative

Get Media Coverage

In publicrelations it’s all about earned media coverage. It’s our job to make it look easy but there’s a lot of strategy that goes into effective pitching. I discuss the Junipr process below!

managing a crisis

It’s not a matter of IF but WHEN a crisis hits your business. No matter what the scenario – the stakes and the emotions are always high. Learn more about Junipr’s approach to crisis comm and how we prepare our clients for the future.

managing influencers

Respect 👏🏻Your 👏🏻 Influencer 👏🏻Partners 👏🏻 Rather than looking solely at metrics, a much more effective strategy is to lead with purpose to determine where how each influencer can most effectively support your marketing goals.

Earned Media Coverage

Earned Media is a term that is thrown around a lot in marketing but can be challenging to define. We breakdown what earned media coverage is – and how to get it – in this video

Event Management

Effective event management requires attention to detail and a thoughtful approach. Learn some top considerations in this video

The Adaptation of PR

“If I were down to my last dollar, I’d spend it on PR” – Bill Gates. The answer is YES – you need a publicist. Learn more about how PR works hardest for your marketing dollars. Web link in bio.

Value of Podcasts

Podcasts are the only media placement that grows impressions over time. Learn what else makes them unique in this video

Cannabis Marketing

Cannabis , CBD and psychedelic regulations lack Federal oversight which requires in depth knowledge of state marketing practices. Learn more in this video.

pub·lic re·la·tions

[PR], noun

A strategic communication process that builds mutually beneficial relationships between organizations and their publics