pr and marketing: the junipr way
understand the core tenants & best practices that build successful, long-term PR-led programs
When it comes to positioning yourself as a thought leader, the good news is you don’t have to have groundbreaking thoughts but rather a willingness to consistently share your perspective and time to engage with your core audiences.
“Excellence is effortless”
“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives – choice, not chance, determines your success” – Aristotle
“All Press is good Press”
One of the biggest myths of PR is that “All Press is Good Press.” In this video, we discuss why this thinking is misguided and offer tips to controlling the narrative
Get Media Coverage
In publicrelations it’s all about earned media coverage. It’s our job to make it look easy but there’s a lot of strategy that goes into effective pitching. I discuss the Junipr process below!
managing a crisis
It’s not a matter of IF but WHEN a crisis hits your business. No matter what the scenario – the stakes and the emotions are always high. Learn more about Junipr’s approach to crisis comm and how we prepare our clients for the future.
Respect 👏🏻Your 👏🏻 Influencer 👏🏻Partners 👏🏻 Rather than looking solely at metrics, a much more effective strategy is to lead with purpose to determine where how each influencer can most effectively support your marketing goals.
Earned Media Coverage
Earned Media is a term that is thrown around a lot in marketing but can be challenging to define. We breakdown what earned media coverage is – and how to get it – in this video
Effective event management requires attention to detail and a thoughtful approach. Learn some top considerations in this video
The Adaptation of PR
“If I were down to my last dollar, I’d spend it on PR” – Bill Gates. The answer is YES – you need a publicist. Learn more about how PR works hardest for your marketing dollars. Web link in bio.
Value of Podcasts
Podcasts are the only media placement that grows impressions over time. Learn what else makes them unique in this video
Cannabis , CBD and psychedelic regulations lack Federal oversight which requires in depth knowledge of state marketing practices. Learn more in this video.