pr and marketing: the junipr way
understand the core tenants & best practices that build successful, long-term PR-led programs
Cracking the Code
Cracking the Code:How to Launch a Restaurant in a Competitive Food Scene — PR Tips from Junipr CEO Samantha Flynn In a recent episode of Digital PR Explained, Junipr founder and CEO Samantha Flynn sat down to share her insights on launching new...
Leadership Amplification
Leadership Amplification: Elevating Your Voice Online & In the Media In a world where perception shapes reputation, leadership is no longer confined to boardrooms or industry conferences—it’s broadcast, streamed, and quoted. At Junipr Public...
From the Podium to the Newsfeed
From the Podium to the Newsfeed: Elevating Thought Leadership Through Public Speaking and LinkedIn In today’s fast-paced, content-saturated environment, the most successful organizations aren’t just competing for market share—they’re competing...
Grow Your Brand
The Junipr Approach to Authentic, Strategic Public Relations In the world of modern entrepreneurship, building a brand isn’t just about flashy logos or viral posts—it’s about intention, strategy, and most importantly, authenticity. At Junipr...
PR 101
PR 101: How to Amplify Your Marketing Efforts with Strategic Public Relations Public relations is often seen as a mysterious art form—one that's creative, fast-moving, and hard to quantify. But when done right, PR can be one of the most...
Long Live the King
Long Live the King Why Content Marketing Reigns Supreme in the Digital Age In a world where attention spans are shorter than ever and the digital landscape is constantly shifting, one thing remains clear: content is still king. But not just any...
Mastering Modern PR
Mastering Modern PR Lessons from Our PR 101 with bioMérieux At Junipr Public Relations, we believe that strong public relations strategy is more than just sending out press releases — it’s about building lasting relationships, telling stories...
PR Watch Outs
PR Watch Outs: 5 Things You Need to Know About Public Relations Public Relations often gets lost in translation. It’s one of the most misunderstood aspects of marketing, yet it plays a critical role in shaping perception, building awareness,...
Thought Leadership
How PR Can Help You Become a Thought Leader — Without Reinventing the Wheel Many clients come to us with a common goal: they want to be seen as thought leaders in their industry. Whether you're an executive, entrepreneur, or growing brand, that...
PR Mythbusting: Excellence is Effortless
Why Great PR Looks Easy — and Why That’s Misleading One of the most rewarding — and, transparently, one of the most frustrating — things about public relations is this: when PR is done well, it looks effortless. A polished media placement. A...
PR Mythbusting: All Press is Good Press
Why “All Press is Good Press” Is One of the Biggest PR Myths You’ve probably heard the saying: “All press is good press.” At one point in time, that might’ve been true. But in today’s world? It’s outdated — and risky. That phrase comes from a...
Why Great PR Isn’t Just a Flyer
Why Great PR Isn’t Just a Flyer — It’s a Conversation At its core, effective PR is a conversation — not a broadcast. But one of the most common pitfalls we see in public relations is when organizations treat PR like a megaphone. They want to...