As cannabis, CBD, and psychedelics move into the mainstream, brands in these categories face a unique challenge: how do you market a product that traditional platforms won’t support?

While interest in alternative wellness continues to grow, legal and regulatory hurdles still block access to many standard advertising channels — including digital ads and paid social.

That’s where PR becomes your most powerful tool.
 

Why Traditional Marketing Channels Don’t Work

Because many of these substances are still classified as Schedule I drugs, paid media options remain limited — or completely off the table.

That means:

• No Meta ads
• No paid search on Google
• Limited visibility through standard influencer campaigns

PR Is the Bridge Between Brands and Consumers

At Junipr, we specialize in earned media strategies that get around those roadblocks and build trust with the public. Our work focuses on:

• Connecting with journalists and editors covering alternative wellness
• Sharing educational, research-backed narratives
• Positioning clients as thought leaders in the cannabis, CBD, and psychedelics spaces

Rather than marketing “at” consumers, PR helps you open a conversation with them.

Messaging That Educates, Not Just Sells

The conversation around cannabis, CBD, and psychedelics is still evolving. Consumers want:

• Clear, accurate information
• Real-world stories
• Guidance they can trust

PR allows brands to meet that demand by building relationships with credible outlets and crafting messaging that feels transparent and responsible.

PR Isn’t Just an Option — It’s a Necessity

In a landscape where other marketing tools are limited, PR is more than just a supplement — it’s the foundation.

From niche podcasts to major media outlets, Junipr helps brands in the cannabis, CBD, and psychedelic spaces share their message, educate the public, and grow responsibly.

🎥 Watch the video version here: Marketing for Cannabis, Psychedelics and CBD