Long-Term ROI

In a crowded media landscape, podcasts offer something rare: long-tail impact.

Unlike most earned media placements that fade over time, a podcast interview continues to work for your brand weeks, months — even years — after it airs. New subscribers are constantly discovering episodes that align with their interests, which means your message doesn’t just land once — it grows in reach over time.

Why Podcasts Matter in PR

Podcasts are the only earned media channel that welcomes new listeners to old content. A print article may be outdated after a few days, and social media posts vanish quickly from feeds. But podcast episodes sit in a feed, ready to be revisited and reshared — providing ongoing value.

At Junipr, we love this format for several reasons:

• Evergreen exposure
• Deep-dive storytelling
• Highly targeted audiences

There’s a Podcast for Every Niche

Whether your client is in beauty, fintech, food, or healthcare, there are podcasts that speak directly to your core audience. And unlike traditional interviews or paid placements, podcasts give your brand time and space to:

• Go deeper into your story
• Build emotional connection
• Deliver key messages in an organic, memorable way

Podcast Interviews vs. Podcast Ads

While many brands jump straight to paid ads in podcasts (pre-rolls, mid-rolls, sponsor shoutouts), we often recommend earned interview placements instead.

Here’s why:

• Interviews build trust and authenticity
• They allow for in-depth brand storytelling
• They offer more meaningful, lasting engagement than a 30-second spot

It’s not just about being heard — it’s about being understood.

Tailored Podcast Outreach for Every Client

From niche industry shows to top-tier hosts, we curate podcast placements that align with your audience, message, and goals. We’ve helped clients across industries tap into this powerful platform — and we can help you do the same.

🎥 Watch the video version here: The Value of Podcasts